6-IMPORTANCE OF PSYCHOLOGICAL PRICE

Abstract: Research shows that there is an estimate of 5% of companies that can boast of an appointed “chief pricing officer” (Hinterhuber & Liozu, 2014). Even more daunting seems to be the fact that for every such company, there are dozens more – such as Volkswagen, Nestle, Sony, Toshiba – that do not have a delegated employee specialized in such an important part of a product’s sucess and conRead More…

5-THE IMPORTANCE OF ECONOMIC AGGLOMERATIONS

Abstract: The internationalization of the economy has brought with it a process of construction of new territorial dynamics. Concepts that historically have served to generate all the theoretical and political construction of territories, as a nation, region and locality today are rethought to enable a change of strategies in a commercial world and productively of high competitiveness. KeywordRead More…

4-ESTABLISHING THE PRICES OF NEW PRODUCTS

Abstract: The presence of the price in the economic field is determined by the mechanism of market functioning and the impact of the price on the components of the economic system. The science that deals with the study of the price formation process has as object of study the price as an economic category, the methods of establishing it, the laws to which the dynamics and evolution of prices in thRead More…

3-CREATING VALUE FOR CONSUMERS

Abstract : Ιn thе рost modеrn еra, crеatіng valuе for consumеrs sееms іncrеasіnglу challеngіng. Ιndееd, consumеrs want to lіvе a mеmorablе еxреrіеncе, dеvеloр socіal tіеs, co-рroducе thеіr own еxреrіеncе and arе іnclіnеd to еntеr a unіvеrsе of consumрtіon whіch transcеnds thе рroduct іtsеlf. Ιn thіs contеxt, a рroduct or sеrvіcRead More…

2-APPLICATION OF ACCOUNTING PRINCIPLES

Abstract: The article aims to analyze the particularities of applying the general accounting principles to the activities that produce public goods and services and, in this context, the specificity of applying the accounting principles in order to recognize the respective operations on financial-accounting flows related to the public financial system.           Keywords: accounting oRead More…

1-MODERN MANAGEMENT

Abstract: The traditional perspectives show management as a way to control and limit employees, enforce regulations, seek stability and efficiency, while focusing on productivity. The modern approach however, determines managers to focus on leading change, inspiring visions and values, sharing information and power.             Keywords: modern management; evolution; management leveRead More…